Liz Electronics Brand Introduction
1、 Enterprise background and historical evolution
Lizhi Electronics was founded in 1988 and is affiliated with Jinbao&Compal Group in Taiwan. Its headquarters is located in Tucheng, Taiwan. In 2000, Lizhi Electronics (Kunshan) Co., Ltd. was established in Kunshan, China, covering an area of 20000 square meters; In 2016, it further expanded to Nantong and established Lizhi Electronics (Nantong) Co., Ltd., covering an area of 100000 square meters with a total investment of 200 million US dollars. As the second factory of the group in mainland China, Nantong factory will achieve an annual output of over 200 billion pieces in 2024, becoming a leading enterprise in the electronic component industry chain.
The company adheres to the core concept of "leading, innovative, and perfect", focusing on the research and development, production, and sales of surface mount resistors and chip diodes. It also covers passive components such as inductors, capacitors, and magnetic beads, and its products are widely used in industrial computers, automotive electronics, consumer electronics, communication, and medical equipment.
2、 Core technology and product advantages
High precision surface mount resistor
Lizhi Electronics has been deeply involved in the field of resistors for more than 30 years. In 2019, the annual production capacity of resistors exceeded 40 billion pieces, and the products cover various packages from 0201 to 2010. The resistance range ranges from milliohms (such as 1210 package 200m Ω± 5%) to megaohms (such as 0805 package 2.8M Ω± 1%), and the accuracy can reach ± 1%.
In 2024, the world's leading ultra miniature chip resistor will be launched, with a width of only 0.1 millimeters and a volume reduced by 50% compared to traditional smallest products, suitable for smart wearable devices and high-density circuit design.
Chip diode innovation
The company is one of the few domestic enterprises that has mastered the production technology of ceramic chip mounted diodes. Its products include switch diodes and ESD protection diodes (such as ESD0201 model), which have low leakage current and high response speed characteristics and comply with the AEC-Q200 standard for automotive specifications.
Environmental Protection and Certification System
Passed ISO 9001 quality management system certification and was the first to achieve lead-free production (2005), complying with EU RoHS and REACH environmental directives and meeting global market compliance requirements.
3、 Market layout and industry application
Industrial and automotive electronics: The product is used for industrial power management and vehicle control systems, with a temperature resistance range of -55 ℃~125 ℃, and is suitable for harsh environments.
Consumer electronics: providing miniaturized components for smartphones and laptops, such as 270K Ω resistors (± 5% accuracy) packaged in 0201.
New Energy and Communication: Participate in the supply chain of photovoltaic inverters and 5G base station equipment, providing high reliability filtering and protection solutions.
4、 Competitive Advantage and Development Strategy
Large scale production and supply chain management
The Nantong factory adopts a fully automated production line, supporting flexible adjustment of production capacity. In 2024, the output will increase by 10% year-on-year and achieve "lightning delivery" service to meet customers' urgent needs.
Research and development investment and technological foresight
Lizhi Electronics has a professional R&D team that continues to develop new materials (such as nanocrystalline magnetic cores) and processes (3D winding technology), with a 40% increase in power density. The new resistor technology, which will be tested in the fourth quarter of 2024, is expected to enter mass production in 2025.
Global Service Network
The sales network covers Chinese Mainland, Southeast Asia, India and other places, provides customized solutions for Huawei, Foxconn and other enterprises, and also distributes in the European market and participates in international exhibitions such as the Munich Electronics Fair.
Lizhi Electronics plans to further integrate upstream and downstream resources and promote intelligent manufacturing and green production through the collaborative effect of the Nantong Electronic Components Industry Chain Party Committee. It is expected that by 2025, its ultra micro resistor products will occupy 15% of the global market share and expand into the aerospace and military industries, consolidating its leading position in the high-end electronic component market.
Through continuous technological innovation and deep market cultivation, Lizhi Electronics is committed to becoming a benchmark enterprise in the global electronic components field.
